Burt's Bees Intensive Firming Serum for faces helps restore the appearance of your skins smooth, firm texture with powerful natural anti-aging ingredients. Bakuchiol, a natural alternative to Retinol that is gentle enough for sensitive skin, firms and evens skin tone, helping to reduce the appearance of deep lines and wrinkles. Hyaluronic Acid is clinically shown to firm skin. From the leader in natural skin care, Burt's Bees Renewal Collection is a line of dermatologist-tested, face care products that combine to reduce deep lines and wrinkles and firm skin. These products leverage only the best from nature to deliver powerful benefits. Formulated with 98.6% natural origin ingredients, this face serum is free of parabens, phthalates, SLS and petrolatum. Apply daily in the morning and evening after cleansing. Gently smooth over face and neck. Follow with Firming Day Lotion or Firming Moisturizing Cream.